Brand Identity Redesign
2023
This is a hypothetical brand identity redesign for TheRide, a public transit system for the greater Ann Arbor, MI area. The aim behind this redesign was to build a more reliable brand for TheRide, evoking the aesthetics of established transit agencies, while also representing Ann Arbor through its logo and color pallete. The branding package was created in InDesign, while most elements were designed in Illustrator and Photoshop.